About Us

ECONOMIC VITALITY helps find new purpose for downtown’s enterprises by assisting with business expansion, recruiting new businesses and helping to find new uses for existing spaces.

Meets the third Tuesday of the month at 12PM.

DESIGN supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart and capitalizes on the historic aspects of Main Street, creates an inviting atmosphere and conveys a visual message through use of window displays, signage, streetlights, street furniture and landscaping.

Meets the second Thursday of the month at 12 PM.

PROMOTION positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics through advertising, retail promotions, special events and marketing campaigns.

Meets the second Tuesday of the month at 8:30 AM.

ORGANIZATION involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, fund-raising, promoting Main Street, and providing resources for the district.

SUSTAINABILITY advances sustainability principles in Platteville through recycling, reuse, healthy lifestyle, and waste management to keep our city beautiful and clean for future generations.