Platteville Main Street Program

Featured Business

Cake and Eat It Too

For Wisconsin residents seeking that perfect, jaw-dropping centerpiece for a birthday, wedding, or any special gathering, Cake and Eat it Too in Platteville is a highly recommended destination. This dedicated local bakery is more than just a sweet shop; it's a specialty, made-to-order bakery that focuses on creating custom, scratch-made edible works of art. Owned and operated by cake artist Angie Freed, the bakery specializes in transforming flour, sugar, and creative vision into incredible treats that are as beautiful as they are delicious.

Event Spotlight

5th Annual Platteville Pub Crawl

Mark your calendars! The fifth annual Platteville Pub Crawl will be April 25th, 2026. Participants will enjoy a fun day exploring all of the food & drink specials in downtown Platteville and beyond. Use the link below or scan the QR code to order shirts by April 3rd!!

Platteville Main Street Root Beer

Enjoy an ice cold bottle of old fashioned root beer. The smooth creamy taste will have your taste buds screaming for more. Main Street Root Beer is available for purchase at many of the businesses located in the district as well as the Main Street Office.

The proceeds from your purchase goes directly toward improving the Platteville community.

What Is The Main Street Program?

Platteville is a vibrant, growing community nestled in the beautiful rolling hills of southwest Wisconsin. The Main Street Program was chartered by the Wisconsin Department of Commerce in 1999 and is a 501(c)3 non-profit organization that advocates for the restoration and preservation of the historic character of downtown while pursuing traditional economic development strategies.